Users will soon have a fresh option that permits them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the company disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this output is classified as “AI slop”, a term for inferior, bulk-generated content that is typically absurd or surreal.
Based on user feedback that many people enjoy content produced via AI tools, from digital art to informative clips, and we want to provide users the power to see more or less of that, according to their own preferences,” said a company executive.
Scale of AI Content
The platform announced that there are presently 1.3 billion videos on its network identified as AI-generated. Collectively, over 100 m media items are uploaded to the platform each day, making AI content a limited part of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI content they see by accessing the content preference option in the app and selecting AI-made media. Further subjects that can already be modified under the tool encompass politics, style, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to tag “realistic” AI-made content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
In addition, the app will now apply an “AI-made” watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This step is aimed to stop users from seeking to evade the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2m AI literacy fund for specialists and institutions to create educational content about using AI responsibly. This initiative will support educational bodies dedicated to training programming and robotics.
Platform Protection
The platform has justified its safety measures, following discussion over proposals to lay off hundreds of review team members in Britain. It is planning to eliminate 439 jobs in its trust and safety department in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would continue to be important, but automated tools can shield workers by eliminating the most distressing content before it gets reviewed by staff. TikTok reported a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is where a extensive automated help is proving valuable operate efficiently.”
